Journal

• 25 September 2026

  Rationality is the bronze standard

  Most companies are built to protect themselves from being wrong. The result is products that are perfectly rational, and completely forgettable. Magic is the gold standard — and it is difficult to defend in a meeting.

• 16 July 2026

  The framework for being found by machines

  Ask five AI assistants the same question and you get five different answers with almost no overlap in sources. There's a framework that explains why — and it reads like systems design.

• 4 July 2026

  This site was designed to be read by machines

  The most frequent visitor to this website isn't human. That changes what design means — and it may be the best thing to happen to our profession in twenty years.